I don't know why, but between this and the deal with Ultimate Marvel a few years back I felt oddly... well, let me just copy-paste a lengthy post on the topic I made on another message board I frequent:
axilog14 on another forum wrote:Pardon the mild rant mode, but the way I see it both Marvel and DC these days are really reaching for a comics audience (kids in particular) outside of their longtime fan base. This has been going on for a while now, and until now I still haven't actually seen it work. As someone who frequents book stores, toy stores and LCSs, I have yet to actually see a little kid pick up any official Marvel/DC merchandise outside of maybe the odd Spider-Man/Superman T-shirt their parents got for them or something. And even the graphic novels and comic omnibuses don't really seem to attract anyone outside of comic completists and the odd mildly curious new reader who got a glowing recommendation from said comic completists.
Obviously the years and years of continuity both companies have going is a double-edged sword. On the one hand the rich history of both universes is fascinating to watch unfold from a narrative standpoint, on the other hand the whole thing also both takes massive commitment and is prone to its share of glaring facepalm moments. The only good way I can really think of for Marvel/DC to get the new audience they really want is to really put their backs into an animated series and pray it becomes a wild runaway success like Ben 10 or My Little Pony: Friendship Is Magic ( )... which is confusing because both companies already have their own animated shows out right now and I still can't tell if they're all that successful.
Your mileage may vary, I'm just sharing my own observations from a Philippines-based milieu.
Admittedly I speak not as a particular longtime comic reader but as someone who sort of inadvertently got roped into dabbling in Marvel/DC after I started dedicating myself to collecting a toy line I liked. Prior to my taking up "real comics" I was mostly a casual follower of comic-based movies and webcomics and stuff. Since then I mostly maintain a fondness for the DC Animated Universe on the one hand, and for Cosmic Marvel stories a la War of Kings on the other. I guess this puts me personally in a unique mindset as the sort of audience the comic companies want to attract these days, then again I could just be reading waaaaaaay too much into this whole thing.
Prerequisite TV Tropes link that could potentially kill your productivity for the day.