FT.com wrote:Soundcloud’s biggest strength is the community of creators who built it, with an extensive catalogue of music, such as mixes, hip hop, EDM and DJ sets.
Independent digital music companies are flailing, despite music revenues growing for the first time in nearly two decades, boosted by a 45.2 per cent rise in streaming revenues.
“The big question for the streaming market is whether you can be a standalone company in a category when you have companies like Amazon and Apple looking at music as a loss leader, just to sell more iPhones or Echo speakers,” said Niklas Zennstrom, co-founder of Skype and now-defunct music service Rdio, which was acquired by Pandora last year.
Any thoughts? I, for one, support the continued existence of independent streaming services. The future where everything is Apple is a scary one.