But as science progresses we have, generally in Corporate interests, become increasinly skilled at manufacturing desires, alot of people want to buy a BMW, or own Gold Jewelry.
We can't manufacture desires.
The desire to buy a BMW is not specific to BMW. It's a combination of several primal desires- the desire for creature comforts; the desire to impress others (or, to keep up with the Joneses); the desire to feel good about oneself. It's just that in our culture to do that one buys a BMW, instead of a well-groomed camel.
If we as a species can decide what Urger, what desires we should have, and I think this might become an unavoidable choice at some point, how do we catagorize which drives are bad, and which are good.
There's no real objective way to answer this. I might be happy with eunuchs who see mental pursuits and discovery as the ultimate joy in life; many others wouldn't be.
Basic survival (eat, drink, sleep, don't die)
The problem here is that desires are generally not designed for moderation.
Food tastes good because if it didn't taste good, you might starve yourself to death. But, we follow the taste of food for its own benefit- the glutton is not ensuring his survival.
Perhaps it would be possible to tie together one's taste buds and one's stomach, so that when the latter is full, food tastes like ash?
Motivation is when your dreams put on work clothes. -- Ben Franklin
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