voj, what are your previous experiences with brown rice? Have you had it cooked by someone else, with people familiar with brown rice saying that this was very well cooked brown rice? I'm guessing that you aren't particularly familiar with brown rice and the problem is not that you don't like brown rice but that you didn't get this first batch cooked correctly. Brown rice does taste different from white rice, but the texture of rice has more to do with other variables (short vs. long, sticky vs. not) than how much it's been milled. The directions on the bag are usually seriously inadequate: you'll need more water (and maybe more time) if the rice is dry, or the air is dry, or whatever. What you need to do is cook the rice until it is done, not until all of the water is gone. Sure, if you've got the right amount of water, cooking it until the water is gone is the easiest way to do it, but if you don't have enough water, that won't work. You can always drain the water at the end if you add to much, and you can add more water if you don't have enough. Therefore, the easiest way to cook brown rice (and any grain) in a pot is to put the grain in a lot of water (so that the rice is covered by at least an inch of water), bring it to boil, and then turn down the heat until it bubbles gently, and cook until it's done. Make sure you've got enough water that it's moist until it's done, and if it's dry when done, that's great. But when I throw a handful of rice into a soup bowl, the rice is always excellent, even though it doesn't absorb all of the soup liquid.
Brown rice, just like white rice, can be cooked in butter or oil first: this is called a pilaf, especially with seasonings and vegetables. There are innumerable combinations of vegetables and seasonings you use: Mark Bittman's "How to Cook Everything Vegetarian" (my go-to cookbook) has 14 pilafs, and encourages readers to make their own up as well.
What types of flavors are you looking for? Do you want Mexican, Spanish, Chinese, Japanese, Korean or something else? I rarely eat rice all by itself: what my rice is going to be seasoned with is usually decided by what I'm eating it with, whether it's going with a stir fry or an Indian curry or whatever.