Angua wrote:McCoy's crisps (UK) advertise themselves as Man Crisps. I wish they weren't so good so I could boycott them. I feel like a failure of a feminist every time.
if it helps the campaigns make sense.
Yorkie's campaign was to try to combat the image (and thereby sell things) of chocolate at the time as being something primarily eaten by women, which it was. and the campaign worked. It actually has to make people laugh though, like the old spice commercials or else it just pisses people off.
It's little different from selling "mens" deodorant or "mens" cologne to help sell perfume to men when there's no real difference in the product.
Take a product popular mainly with women, add something which makes a product more painful, gritty or less pleasant then market it to men.
Yorkie used cheaper cocoa and grainier sugar, Gillette sell mens razors which give no better shave than womens but do cut you more, Sure sell anti-antiperspirants which sting.
it's a running theme.
When a product sells mostly to women an easy way to double your market is to sell almost the same product with a little added hardship or pain and stamp "for men", "mens" or if you're brave and can carry off a funny enough add campaign "not for girls" on it to make the point that it's very manly.
On a side note I've been converted to womens razors, they're simply better made, cut you less and last longer. Also screw yorkie, it's crap chocolate, the girly chocolate is better made.
the same thing goes the other way as well of course when a product isn't popular with women.
Give a man a fish, he owes you one fish. Teach a man to fish, you give up your monopoly on fisheries.
Not unlike a corpse pretending to be food.
