CorruptUser wrote:Wait, there are people excited at the idea of
The Grinch as president?
Whammy wrote:The more interesting data is if you look at what people said influenced their choices, which, by the way, for most people was made about a month ago or so, which fits what I've read actually (see The American Voter). The biggest factor that seemed to pop up? The debates; advertising was of little to no importance for most people, yet candidates spend a crap load on them. We're theorizing it's for the percentage that didn't make up their mind a month ago or so, which was like 14% of the electorate. Not the majority, but large enough to be pandered to.
That's what people
said was most influential in their votes. Doesn't mean it's actually true. Everyone, myself included, wants to believe that every idea they have is their own, and that advertisements have no effect on our habits or decisions. Yet, advertisers, and more importantly the firms/people that use them, still pump out billions in advertisements, so either every business is run by idiots or advertisements work.
Now hold on, remember though most people also stated that they had made up their mind on who they were going to vote for about a month ago, long before Florida got hit with the massive advertising spree. And this is consistent with other research on voter decisions (again, see The American Voter); most people already know who they are going to vote for long before the actual election, and are pretty consistent in keeping that.
Now, advertising has an effect of course, but what I'm arguing is that it's importance was only in affecting a small part of the electorate, that 14 percent or so who stated it to be the MOST IMPORTANT factor. The rest of the population was:
Category Gingrich Paul Romney Santorum % Total
The most important factor - - - - 14
One of several important factors 24 4 59 13 27
A minor factor 33 6 46 14 30
Not a factor at all 36 8 38 15 26
*sorry, chart not copy/paste friendly. I linked it down below, and since there were several other questions asking the same thing, it's got some good internal validity.
But yeah, by self-reporting at least, the debates were more influential than advertising was:
Category Gingrich Paul Romney Santorum % Total
The most important factor 40 9 38 12 18
One of several important factors 32 7 44 17 51
A minor factor 29 7 45 11 17
Not a factor at all - - - - 11
Again, apologize for the mess XD.
Florida Exit Poll:
http://elections.msnbc.msn.com/ns/polit ... yoZKfnhKSo