It's not on Mark Watches, but if you go to Mark Reads, you'll see that the tagline of the site is "You are not prepared". And personally, I really love the sentiment, because it meshes so perfectly with the way he forces himself to write his reviews -- chapter by chapter, or episode by episode. Most people writing reviews, or even summaries, have quite a bit of hindsight and are able pick and choose what they talk about -- even unconsciously forgetting things that they LOVED while reading/watching the first time, because those things end up being useless in the plot as a whole. By forcing himself to review after each chapter/episode, he essentially has no hindsight and is literally going off of only what he has been shown up to that point. So when a plot twist happens he isn't just reporting a piece of the plot, he's reacting to the fact that it's actually a twist, not something he's internalized as a piece of the plot. He's completely unprepared for the story.
Also, I kind of love the phrase because it is always my reaction at least once in every review. When he picks up on foreshadowing but then denies that it will happen because it's a children's show/a YA series; when he mentions just how dark the series is when it's at a relatively light point in the arc; when he offhandedly talks about something that's crucial later that he doesn't know about; I always want to pick him up and either hug him or shake him and tell him "Don't get too attached, she's going to die," "You love parallel universes? Then Amber Spyglass is going to be awesome," etc. etc. etc. Or, basically "YOU ARE NOT PREPARED -- this series is going to hit you in the face like a ton of bricks and you will enjoy every second of it."
I wanted to see the universe, so I stole a Time Lord and ran away. And you were the only one mad enough.
Biting's excellent! It's like kissing, only there's a winner.