Adam H wrote:
"Jif" doesn't sound dumb to anyone who had a decent childhood and ate Jif peanut butter.
So now you're saying that only Americans get to have decent childhoods? How dare you. Over here we have peanut butter from brands with decently-spelled and impossible-to-make-fun-of-as-a-child names, like Kraft and Dick Smith.
I pronounce it with a hard G, by analogy to "gift" without the T... that's just he analog that comes to mind first.
Sure, the creator pronounces it differently, but then the creator thought it was a great idea to run an image through a patent-encumbered compression algorithm, slap some headers on it, and call it an "interchange format", so nothing he says can really be taken seriously.
The "Graphics is pronounced with a hard G" argument is terrible, though. How the component words are pronounced very rarely dictates how the acronym is pronounced - that's just not how acronyms work.