I subscribe to the school of using some crazy spy gadget to lift the middle out and eat it, then eat the edge, and finally put the wrapper through the paper shredder.
...just kidding. I did enjoy those commercials though.
Also, cheese and peanut butter was and will always be awesome, and the same goes for scrambled eggs on peanut buttered toast.
Someone also quoted me a few pages back, saying that the vanilla ice cream/peanut butter cup/peanut butter combination needed a chocolate shell. I actually usually put some on if it's available (along with a pile of other things such as Mini Eggs, Smarties, chocolate chip cookies, etc.), but I just kept the combination short for simplicity. Still, that doesn't lessen the taste sensation that is all four (or more) of those ingredients combined.